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  • Planning for the Future

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    February 20, 2019
    (Alton, IL- Feb. 15, 2019) The Great Rivers and Routes Tourism Bureau (formerly known as Alton Regional Convention & Visitors Bureau) has hired national tourism marketing consultant Bill Geist of DMOproz to develop a 2025 Vision Plan and Strategic Plan for the bureau. 

    As the bureau looks to the future, it is in need of input from attractions, restaurants, shops, hotels, and other tourism related businesses throughout Madison, Jersey, Calhoun, Greene, Macoupin, and Montgomery counties.  Business owners are asked to go to www.GreatRiversandRoutes.com/vision to answer a brief survey regarding tourism and their business.  The input provided will be key for developing a comprehensive plan and focused vision for the future.

    Keeping the region at the forefront of the tourism market takes creativity and planning.  Bill Geist first visited the region in 2015 to build a Tourism Vision Plan to guide the organization through 2020.  As the region has evolved, so must the plan in order to build on the strengths of the communities represented by the bureau.  Geist will use a combination of survey responses, focus groups, interviews, and strategy sessions with the bureau in order to put together a plan to further develop the tourism product within the region and best market the destination on a national and international platform.

    As the bureau looks forward to the future, community input is essential to providing the best service possible and telling the unique stories of the destination to potential visitors.  The survey located at GreatRiversandRoutes.com/vision will remain open until February 26, 2019.  For questions, please email info@visitalton.com